Overview:
Meet Aditya, co-founder of Expedify, a Tech Marketing company. Aditya is a creative strategist and analyst, known for being a people person and a martial arts enthusiast. Most of their team works remotely.
Challenge:
The primary challenge was retaining and engaging the remote workforce. Aditya aimed to make Expedify a “kickass place to work at,” in his own words.
Bottlenecks Identified:
- Remote work led to feelings of isolation and a lack of team cohesion.
- The absence of a structured communication plan resulted in misunderstandings and reduced collaboration.
- Employees felt undervalued due to irregular feedback and recognition.
- The blurred lines between work and personal life affected productivity and morale.
Our Strategy:
- Introduced regular virtual meet-ups, team-building exercises, and social events to foster connection and camaraderie.
- Founders developed consistent communication channels and regular check-ins to ensure clear and effective information flow.
- Develop a system for regular feedback and recognition, celebrating achievements and milestones.
- Encouraged flexible working hours and provide resources for mental health and wellness.
The Results:
Employee retention improved by 20%, and engagement levels soared. The team felt more connected, appreciated, and motivated. Productivity increased, and Expedify truly became the “kickass place to work at” that Aditya envisioned.
If you’re facing similar challenges with your remote workforce, let’s talk about how we can create a great place to work together
