Overview:
Silver Talkies is a community platform designed to keep older adults socially connected and empowered, promoting their overall well-being. Co-founder Nidhi envisions expanding beyond Bangalore and opening neighborhood-level centers across various regions.
Challenges:
Nidhi faced several challenges, including:
- Expanding the platform’s reach beyond Bangalore.
- Gaining confidence to pitch to investors.
- Identifying specific investment needs.
- Creating an attractive and succinct pitch deck.
Bottlenecks Identified:
- No clear roadmap for scaling the platform to other regions.
- Limited experience and confidence in presenting to investors.
- Unclear understanding of specific investment needs and how to articulate them.
- Need for a compelling and concise pitch deck to attract investors.
Approach:
- Created a detailed expansion plan to identify potential regions for expansion
- Sessions to build Nidhi’s confidence and presentation skills.
- Conducted mock pitch sessions with feedback to refine her delivery.
- Worked with Nidhi to identify specific investment requirements.
- Developed a clear financial plan to outline how the investment would be used.
- Designed a visually appealing and informative pitch deck.
- Included key elements such as market opportunity, business model, financial projections, and social impact.
- Leveraged testimonials and success stories to demonstrate the platform’s impact.
Outcome:
The detailed expansion strategy provided a clear roadmap for growth beyond Bangalore. Nidhi’s confidence in pitching to investors increased substantially, enabling her to present compelling pitches.
The assessment of investment needs and the development of a comprehensive financial plan clarified the specific requirements for scaling. The newly created pitch deck effectively communicated the vision, business model, and social impact of Silver Talkies, making it attractive to investors.
Enhanced community engagement activities led to increased user participation and retention, further demonstrating the platform’s value.
If you’re looking to scale your community platform and attract investment, let’s discuss how we can create a tailored strategy for your success.