Overview:
Livabl is a startup dedicated to developing carbon emissions measurement systems and promoting sustainability practices through AI and data-enabled processes.
Challenge:
Co-founder Muskan faced multiple challenges, including understanding the market size, becoming investment-ready, testing solutions, focusing on marketing, and retaining talent within the company.
Causes Identified:
- Lack of comprehensive market research to understand the target audience and industry potential.
- Insufficient knowledge and resources to present a compelling case to investors.
- Need for rigorous testing to validate their AI-driven solutions.
- Limited marketing strategy to promote Livabl’s unique value proposition effectively.
- Difficulty in retaining skilled employees in a competitive job market.
Approach:
- Conduct market research to identify key segments, customer needs, and growth opportunities.
- Investment Readiness Program including a comprehensive business plan, financial projections, and a compelling pitch deck to attract investors.
- Ways for Solution Validation to refine and validate AI-driven solutions.
- Created a targeted marketing plan emphasizing Livabl’s sustainability focus and technological innovation.
- Introduce Employee Engagement Initiatives and a positive work culture to retain talent.
Outcome:
Comprehensive market research provided clear insights into the target market, helping Muskan make informed decisions. The investment readiness program resulted in successful funding rounds. Rigorous testing validated Livabl’s AI solutions, enhancing their credibility and effectiveness. The focused marketing strategy increased brand awareness and attracted new clients. Employee engagement initiatives significantly improved retention rates, ensuring a stable and motivated workforce.
Livabl is now well-positioned for sustainable success, combining innovative technology with a strong market presence and a dedicated team.
If you’re navigating similar challenges, let’s discuss how tailored strategies can help your business thrive.
